Thursday, February 28, 2008

The Beast Rising

From IBM's Patent Application, "Identification and tracking of persons using RFID-tagged items" United States Patent Application 20020165758.

[0007] The present invention provides a new method and system for using RFID tagged items carried on persons to identify and track the persons. The tracking information can be used to provide targeted advertising and to improve existing store systems and tracking systems.(So that you will accept it!, Steve)

[0008] In one embodiment, previous purchase records of persons (e.g., customers) who shop at a store are collected by POS terminals and stored in a transaction database. When a person carrying or wearing items having RFID tags therein enters the store or other designated area, a RFID tag scanner located therein scans the RFID tags on that person and reads the RFID tag information. The RFID tag information collected from the person is correlated with transaction records stored in the transaction database to determine the exact identity of the person,or some characteristic about the person. Then, as that person moves around the store, different RFID tag scanners
located throughout the store can pick up radio signals from the RFID tags carried on that person and the movement of that person is tracked based on these detections.

[0009] In another embodiment, without having any prior records of individuals and their purchase records, a person carrying RFID-tagged items can be scanned to identify a collection of items that the person is carrying. The present invention assigns a tracking number to that person based on the collected RFID tag information, and the tracking number is used to track the person's movement. In this embodiment, the exact identity (i.e., name, address,etc.) is not determined, but the person is still tracked based on their association with the collected RFID tag

[0010] In these embodiments, the tracking information can be used to provide targeted advertising to the person as the person roams through the store, or to analyze and improve existing store systems, such as the physical layout of
the store, advertisement displays in the store, customer service systems in the
store, lighting and other environmental settings in the store system, etc.


RFID tags (Radio Frequency Identification Tags) can now be mass produced by printing them on large printing presses enabled by use of very thin electrically conductive or semiconductive soluable polymers. By application of a roll to roll printing process it is possible to produce large volumes at very low cost.
And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads:
And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.
Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred three-score and six.(666)
. Revelation 12:16-18. KJV.

No comments: